Phase9 Entertainment


Moviegoers will be spellbound when they join the ranks of Dumbledore's Army and see the highly anticipated HARRY POTTER AND THE ORDER OF THE PHOENIX featuring the explosive finale in IMAX 3D - the most immersive cinematic 3D in the world. Using proprietary 2D to 3D conversion technology, approximately 20 minutes of the film's finale have been transformed into IMAX 3D for a truly magical ending. Just as the film reaches the peak of excitement, moviegoers will be transported inside the film to experience the action, drama and wonder of Harry Potter as never before.

A special on-screen cue will alert moviegoers when to put the 3D glasses on. A green icon of flashing glasses will enter the frame across the bottom of the screen to indicate that the glasses should be put on. At the end of the 3D sequence, a red icon will appear, indicating when the glasses should be taken off.

HARRY POTTER AND THE ORDER OF THE PHOENIX has been transformed into the unparalleled image and sound quality of The IMAX Experience through IMAX DMR (Digital Re-Mastering) technology, providing moviegoers with an extraordinary cinematic experience. This marks the second live-action Hollywood film featuring scenes digitally converted into IMAX 3D.

The film's director, David Yates, stated, "Seeing 'Harry Potter and the Order of the Phoenix' on the giant IMAX screen, audiences will feel as if they have literally stepped into the world of Harry Potter to experience all of the action and adventure alongside Harry, Hermione and Ron. The immersive experience of seeing the film's finale in IMAX 3D is sure to add a whole new perspective for all audiences."

In HARRY POTTER AND THE ORDER OF THE PHOENIX, Harry returns for his fifth year of study at Hogwarts only to discover that much of the wizarding community has been led to believe that the story of the teenager's recent encounter with the evil Lord Voldemort is a lie, putting Harry's integrity in question. Worse, the Minister for Magic, Cornelius Fudge, has appointed a new Defense Against the Dark Arts teacher, the duplicitous Professor Dolores Umbridge. But Professor Umbridge's "Ministry-approved" course of defensive magic leaves the young wizards woefully unprepared to defend themselves against the Dark forces threatening them, so, at the prompting of his friends Hermione and Ron, Harry is convinced to take matters into his own hands. Meeting secretly with a small group of students who name themselves "Dumbledore's Army," Harry teaches them how to defend themselves against the Dark Arts, preparing the courageous young wizards for the extraordinary battle that lies ahead.

London's BFI IMAX is located at South Bank, London SE1 As of September 30, 2006, there were 280 IMAX theatres operating in 40 countries.