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GREATEST MOVIE EVER SOLD |
aka POM WONDERFUL PRESENTS: THE GREATEST MOVIE EVER
SOLD
Year: 2011
USA: Sony Pictures Classics
UK: The Works Distribution
Cast: JJ Abrams, Peter Bemis, Peter Berg, Big Boi, Noam
Chomsky, Ph. D, Sut Jhally, Ph. D., Britt Johnson, Beth Jones, Bob
Garfield, Richard Kirshenbaum, Michael Levine, Martin Lindstrom,
Susan Linn, Ed. D., Regina Monteiro, Ralph Nader, OK Go, Brett
Ratner, Lynda Resnick, Tony Seiniger, Ben Silverman, Stan Sheetz,
Brian Steinberg, Quentin Tarantino, Matt Tupper, Robert Weissman,
David Art Whales, Faris Yakob
Director: Morgan Spurlock
Country: USA
USA & UK: 88 mins
USA Rated: PG-13 for some language and sexual material
UK Certificate: 12A contains infrequent strong language and
moderate sex references
USA Release Date: 22 April 2011 (Limited Release)
UK Release Date: 14 October 2011 (Limited Release)
Movie
reviews
Official
website
Official
US website
Synopsis
From Morgan Spurlock the creator of SUPER SIZE ME.
Boundary-pushing Oscar®-nominated filmmaker Morgan Spurlock
explores the world of product placement, marketing and advertising.
The film that was fully financed through product placement from
various brands, all of which are integrated transparently into the
film.
While using brands in film promotion is not new for Hollywood, it
certainly is new territory for the documentary format. Spurlock
exploits the phenomenon to new heights, with everything from branded
pizza boxes and in-flight film promotions to branded-everything
in-film.
With humor and insight, POM WONDERFUL PRESENTS: THE GREATEST MOVIE
EVER SOLD unmasks the marketing process to bring audiences behind
closed doors directly into the pitch meetings and marketing
presentations which ultimately inform our everyday entertainment
decisions. Sponsors were provided with brand category exclusivity.
The brands that agreed to sponsor the film placed Spurlock front and
centre in their brand campaigns and advertisements, both on and
off-line. Partners have the unique right to promote themselves in
association with Spurlock and the film as “The Greatest.” The
agreements also stipulate that Spurlock maintains creative control
of the film’s content and final edit.
The film is directed by Morgan Spurlock, written by Spurlock and
Jeremy Chilnick, and produced by Spurlock, Chilnick and Abbie
Hurewitz through Spurlock’s production company, Warrior Poets,
along with Snoot Entertainment’s Keith Calder and Jessica Wu, who
produced.
Official Selection:
Sundance Film Festival 2011
Miami International Film Festival 2011
SXSW Film Festival 2011
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