Milan, September 20, 2017 – Swarovski opened Milan Fashion Week with a glittering party celebrating the stars of its global Holiday campaign.
Swarovski brand ambassador Karlie Kloss arrived at the glamorous event wearing a custom upcycled Swarovski crystal dress by Ronald van der Kemp, joining fellow Holiday campaign stars Naomi Campbell, Jourdan Dunn, Chiara Ferragni, Maye Musk, Boy George, Fei Fei Sun, Maggie Jiang, Bryanboy, Eric Rutherford and Nolan Funk.
Hosted by Member of the Swarovski Executive Board, Robert Buchbauer, at the stunning Villa Gernetto in the Milanese countryside, high profile attendees included models Alessandra Ambrosio, Martha Hunt and Shanina Shaik; Brazilian influencer Giovanna Ewbank; and Malaysian actress Neelofa.
Guests were treated to a series of musical performances from stars including award-winning Lithuanian violinist Saule Kilaite, Italian global opera superstar Andrea Bocelli, American singer Daya, and a DJ set from British pop icon Boy George.
Swarovski delivers a diverse portfolio of unmatched quality, craftsmanship, and creativity. Founded in 1895 in Austria, the company designs, manufactures and markets high-quality crystals, genuine gemstones and created stones as well as finished products such as jewelry, accessories and lighting. The Swarovski Crystal Business is run by the fifth generation of family members and has a global reach with approximately 2,800 stores in around 170 countries, more than 27,000 employees, and revenue of about 2.6 billion euros in 2016. Together with its sister companies Swarovski Optik (optical devices) and Tyrolit (abrasives), Swarovski Crystal Business forms the Swarovski Group. In 2016, the Group generated revenue of about 3.37 billion euros and employed more than 32,000 people. A responsible relationship with people and the planet is an integral part of Swarovski’s heritage. The global Swarovski Waterschool education program has reached 461,000 children on the world’s greatest rivers, and the Swarovski Foundation, set up in 2013, works to support culture and creativity, promote wellbeing, and conserve natural resources to achieve positive social impact.
Photos: 2017 Getty Images, Jacopo Raule, Stefania M. D’Alessandro, for Swarovski